KB Home to offer earth-friendly products at its design centers.

KB Home recently announced its new myEarth program providing earth-friendly products for new home buyers.

The myEarth program will showcase earth-friendly products at the KB Home showrooms, where buyers can select the upgrades and design choices for their homes. These products will be broken up into several categories, and will present new options and will also feature existing earth-friendly options that KB Home already offers.

The categories are:

• Energy efficient
• This can be anything from a programmable thermostat to radiant heat barriers and dimmer switches.
• Water wise
• This may include low flow toilets and showers (hey, aren’t those required here anyways?) and water wise landscaping.
• Healthy home
• This can be anything that keeps the home clean, from central vacuums, counters with anti-bacterial surfaces and water treatment systems.
• Sustainable sources
• Products that contain recycled materials and those from sustainable resources. This may be bamboo wood flooring and carpet made from recycled nylon.

What’s amazing is that on the surface, there’s nothing new and different here. KB is using the "earth-friendly" marketing but not really offering completely earth-friendly homes, or at least it doesn’t seem as though they are. Certain of these features should be standard rather than options (such as low-flow toilets and showers and radiant heat barriers) and others have been consumer choices for quite a while now.

It would be great to see KB Home create truly earth-friendly homes, which would feature solar power, radiant heat barriers, extra insulation and earth-friendly building products as standard features rather than expensive consumer add-ons. Still, at least KB is taking a step in the right direction by educating the consumer about available earth-friendly products.

As an EcoBroker, I am very familiar with green building and earth-friendly products. Contact me if you’d like to know more about green building options!

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